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Why do you need Marketing?

Updated: May 19, 2021

Often ignored subject by most Businesses.


Marketing we believe is the lifeline of SME's. The heart of your business success lies in its marketing. Without it, your business may offer the best products or services out there, but none of your potential clients would know about your product or service.


Marketing is not just making Ads and posting on TV or Social Media. It happens through market research, analysis and understanding of your market and the best way to reach them, it pertains to all aspects of your brand. It has a wide scope which we are not going to go into details here, you can read about it in our next article.


Good marketing helps customers understand why your product is better than the competition, helps you reach your target audience, boost your customer base, and ultimately boost your bottom line.


When we talk about marketing most Businesses associate it with high budget or is of the assumption that sales and marketing is one , marketing is not sales. Sales ultimately is the result of good marketing.


What most of the Businesses fail to understand is that the budget you spend on promoting your product brings you potential customers, people are unlikely to come to your business or buy from you if they don’t know the who, what, where, when, and why of your product.


Customer engagement is key for successful small to medium-sized businesses. It allows you to communicate your message and engage existing customers and potential customers through a number of mediums. Instead of having to get people to come to your store, as has been the case in years past, you can engage people over multiple platforms now through e-commerce, email campaigns, Facebook, Twitter, Tiktok, etc.


Marketing keeps your customers engaged, beyond store hours.


Marketing is about building a brand and then nurturing a customer relationship with that brand, so to spend a budget to build your brand and reach the right people, isn't it worth it?


Whether you are a small, medium, or even large business, you need marketing.


If you are looking for full-service marketing for your small business we are here for you, we have successfully targeted the potential clients and generated successful business for our clients.


Just drop an email to marketing@ayhamaldives.com and we will REACH OUT TO YOU.


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